Dhruv Maithani · Product Designer
Designing things people remember.
Scroll ↓Case Studies
Projects & Experiments
Game of Life
The same cellular automaton behind the famous Conway game of life, turned into a clickable toy.
Grind
A training app built for a sample size of one. It decides the next session and won't let me skip the warm-up. Designed for n=1, ruthlessly.
Poi Flowers
A pattern visualizer for poi spinning, shape flowers from a few controls and watch the light trails bloom in real time.
Highlights
Years in the craft
From advertising to product design, now embedded with BCG teams.
Brands in advertising
Uber, Thums Up, Pizza Hut, HT Mint and more. A decade shaping how brands talk, before designing how they work.
Years embedded with BCG
Strategy briefs turned into Figma, inside live consulting engagements, design sitting where the decisions get made.
Flagship apps designed
IDFC First Bank and Marriott Bonvoy on Wheels. Fintech and hospitality, designed end to end.
Side projects built
Poi Flowers, Game of Life and Grind. Tools made to scratch my own itch.
Questions asked
Curiosity as a method. One more question about the user and the business, every time.
Experience
Now Form / BCG
Senior UX DesignerConverting strategy briefs into end-to-end design for fintech, banking & healthcare clients, leading UX for IDFC First Bank, athenahealth onboarding, and internal AI tooling, embedded with BCG teams.
MullenLowe Lintas
Brand DirectorLed brand strategy and campaign execution for Uber Moto across India, measurable growth in brand visibility and product adoption, managing cross-functional teams at national scale.
Leo Burnett
Brand AssociateManaged marketing initiatives for Thums Up, TVC production and promotional campaigns, navigating brand-ambassador transitions while holding Coca-Cola strategic alignment.
Ogilvy & Mather
Account SupervisorLed strategic communications for HT Mint, growing audience engagement. Ran campaigns for Pizza Hut, Fever 104 FM, and Max Life Insurance, across creative and planning teams.
Play
Guitar
Ultimate GuitarMostly bad covers, occasionally a riff that sticks. Muscle memory at the fretboard is the same as in a tool.
↗Chess
Chess.comConstraints, trade-offs, and the move you didn't see. I lose more than I win but the patterns stick anyway.
↗Poi
InstagramSpinning weighted orbs with lights. Equal parts rhythm, geometry and not hitting yourself in the face. Flow state, literally.
↗Video Games
PlayStationSystems designed to be learned without a manual. The purest form of UX design there is. I steal their tricks shamelessly.
↗Filmmaking
YouTubeWriting, shooting, directing short films. A few have picked up awards at short-film competitions.
Let's build
something that
ships.
My Tunes
Pulled from Youtube